Brands like Ray Ban, Kellog’s, Sharpie, and Kleenex use cursive fonts in their logos.Ĭursive fonts range from calligraphic styles to more edgy, handwritten looks. While some script fonts can be highly decorative and more feminine, others can look more loose and retro. You’ll often see formal script fonts used for black-tie events, while casual script fonts can be used to dress-up just about any type of brand. These fonts tend to be divided between more formal or casual looking options. Script, or cursive, fonts are characterized by curvy, wispy elements that mimic handwriting. Their versatility lends to an array of different business categories like: Sans serif fonts are a great choice for businesses looking for a clean and modern look. What businesses should use sans serif fonts? This keeps your branding refined while adding a sense of depth.
Things to Consider When Using a Sans Serif TypefaceĪ great way to create visual interest when using sans serif fonts is to mix different weights of the same font family. Sans serifs are known for their crisp lines. Image Source Examples of Sans Serif Fonts Businesses like Google, Facebook, and Netflix use sans serifs in their logos. While the first sans serif was designed in 1816, these typefaces are often used by companies aiming to look futuristic, like technology companies. They can be used in lighter weights for airy looks or heavier weights for bolder looks. Use them whenever you want to share information easily, in a clear and direct way. Sans serifs are known for their clarity and legibility. Sans serifs are the sharp, modern alternative to a serif typeface. Here are a few business categories that frequently use serif fonts in their branding: Serif fonts are an elegant choice for all businesses, but those rooted in a long-standing practice will reap the benefits of a serif font.
If you’re hoping to recall a sense of old-world class, a serif font is the right choice. When choosing a font for your brand, you want to consider the perception you’re trying to create amongst your target audience. Things to Consider When Using a Serif Typeface There are thousands of serif fonts out there, but some of the most popular ones are:
Brands like Rolex, Mercedes, Prada, and Dior use serif fonts in their logos. Given their history, these fonts lend a sense of timelessness and tradition to a brand.
Didot and Bodini followed soon after and remain popular serif choices for brands today. Dating back to the 1400’s, serif fonts have decorative flicks at the ends of each stroke, mimicking a quill or pen.ĭesigned by William Caslon in 1734, Old Style was arguably the first mainstream serif font to hit the market. Serif fonts were the first typefaces to be used en-masse in printing.
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